Make Your Nonprofit Video Extreme
Whenever I ask nonprofit people about a TV show they find memorable, they usually mention “Extreme Makeover: Home Edition“. Who doesn’t love it when a family in need receives a complete home, usually accompanied by some bill paying or college scholarships. There’s tears, there’s joy, there’s thank-you’s — it’s a win-win for everyone. If you follow the other home makeover do-gooder, Mike Holmes, he has a similar show called “Make it Right“. Both shows are helping people to feel safe and to move on […]
Nonprofit Video – Get More than the Speech
As a nonprofit, you probably have an opportunity to video speeches at your educational talks, panel discussions and galas. We were recently asked to capture a keynote address on green business for an entrepreneur start-up organization in Finland, which is pretty exciting stuff as we are fans of sustainability. Our speaker was Trudy Heller, a woman that is well known for this subject in Philadelphia. After we were finished capturing her talk, we had her change clothing, made some tweaks […]
It’s Your Video – Make it Local
Recently one of our nonprofits had the opportunity to display their videos at a concert of 75,000 people. Now I realize that you may not have the opportunity to do large scale concerts, but what you do have the opportunity to do is affect the branding of your video. Some organizations are supplied with national/worldwide videos that may be of excellent quality, but they lack the local feeling that will really promote giving. So, let’s look at some fixes that […]
