Nonprofits often wonder how we begin our process making videos, especially since multiple departments often have to work in tandem.    We definitely start with an information gathering meeting where a slice of people are present — it may include representation from marketing, giving, outreach, and programming.  Usually the most helpful people are the ones that have actually been in contact with those receiving help.  Once we have these people gathered in a room, we are able to work together to draw a picture of the nonprofit organization — a mind map.

Mind maps look similar to family trees, except that they use values, objectives and ideas to answer the question, “Who are we?”.  Drawing simple icons or stick figures is extremely helpful in this process, because it simplifies the entire picture and activates the other side of the brain.  As people look at what is being drawn, the images may trigger other thoughts that add more meaning.  It’s also refreshing as most people are used to PowerPoint slides and lectures. We prefer to have the people at the table do the drawing because it leads to a more open conversation.  However, in some cases where the group is more rigid, it can also work to have those leading the meeting do the drawing. Read More