{"id":684,"date":"2012-08-07T19:30:38","date_gmt":"2012-08-07T23:30:38","guid":{"rendered":"http:\/\/www.humanplusnature.com\/?p=684"},"modified":"2012-08-09T17:09:21","modified_gmt":"2012-08-09T21:09:21","slug":"green-screen-in-nonprofit-video","status":"publish","type":"post","link":"https:\/\/www.humanplusnature.com\/?p=684","title":{"rendered":"Green Screen in Nonprofit Video"},"content":{"rendered":"

\"\"You are probably wondering why we would shoot someone in front of a bright green backdrop, or green screen as it is called, for a nonprofit video.\u00a0 This technique is usually saved for movies with special effects.\u00a0 You may remember a long time ago when “The Invisible Man” was a TV series.\u00a0 You would laugh as a hat and a pair of gloves, sans body, would be seen moving around a room.\u00a0 This was accomplished by shooting the character in front of a solid screen of color, and later removing that color with editing software, just leaving the character visible.\u00a0 It’s called Chroma Key.\u00a0 Think of it like Photoshop where you want to “cut out” a head shot from its background.\u00a0 The beauty of this technique is that it allows you to put any background behind the image, creating a composite.\u00a0 So, in the case of the photo above, even though we were shooting Drexel’s extraordinary robot in Philly, by using a green screen we were able to composite the interior of a space ship, making it appear as though the robot was a member of a crew.\u00a0 What kind of nonprofit would want this type of video?\u00a0 One that was doing a spectacular space themed gala, of course!<\/p>\n

Let’s look at some other reasons why this green screen technique can be helpful for nonprofit videos.\u00a0 First, you can save time.\u00a0 For example, if you need to interview multiple people and they work in various locations across town, it may be impossible to set up equipment at each location and still have enough time to make all the visits.\u00a0 Also, these same people cannot afford to be away from their offices while we set up the equipment.\u00a0 Then there is the cost savings.\u00a0 Since video rates are charged by the day, it is not cost efficient to shoot five different people on five different days.\u00a0 So, what we encourage is scheduling all five people on the same day.\u00a0 Again, we can set up in one room and take care of everyone.<\/p>\n

Green screen offers many editing options.\u00a0 We may insert a color background that is appropriate for the branding of the organization, which results in a\u00a0 modern style.\u00a0 Or, we may get fancy and shoot either photo or video background plates for a more classic style.\u00a0 For instance, we had one client, a private school, that wanted to feature their historic interiors in their video;\u00a0 however, it was impossible to shoot the interviews in these rooms because students and teachers were always occupying them.\u00a0 So, we arranged a short shoot after school to capture these rooms when they were free, and later made a composite with the interview clips.\u00a0 The results were flawless and the audience\u00a0 responded warmly to the video’s message about the school’s future plans.<\/p>\n

As you can see, green screen can be a nonprofit’s best friend.<\/p>\n

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You are probably wondering why we would shoot someone in front of a bright green backdrop, or green screen as it is called, for a nonprofit video.\u00a0 This technique is usually saved for movies with special effects.\u00a0 You may remember a long time ago when “The Invisible Man” was a TV series.\u00a0 You would laugh as a hat and a pair of gloves, sans body, would be seen moving around a room.\u00a0 This was accomplished by shooting the character in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[47],"tags":[35,46,34,44,40,43],"class_list":["post-684","post","type-post","status-publish","format-standard","hentry","category-nonprofit-video-tips","tag-fundraising","tag-green-screen","tag-nonprofit","tag-nonprofit-video","tag-philadelphia","tag-video-2"],"_links":{"self":[{"href":"https:\/\/www.humanplusnature.com\/index.php?rest_route=\/wp\/v2\/posts\/684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.humanplusnature.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.humanplusnature.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.humanplusnature.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.humanplusnature.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=684"}],"version-history":[{"count":10,"href":"https:\/\/www.humanplusnature.com\/index.php?rest_route=\/wp\/v2\/posts\/684\/revisions"}],"predecessor-version":[{"id":699,"href":"https:\/\/www.humanplusnature.com\/index.php?rest_route=\/wp\/v2\/posts\/684\/revisions\/699"}],"wp:attachment":[{"href":"https:\/\/www.humanplusnature.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.humanplusnature.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.humanplusnature.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}